Troy Shoen

Troy Shoen

Troy Shoen has been an expert in marketing various aspects of the advanced biofuels industry for the past seven years. For six years he managed marketing efforts for a biofuels feedstock and animal feed ingredient company before joining Renewable Energy Group as Senior Manager, Marketing in July 2015.

He currently leads the efforts to promote the economic and value-added benefits of integrating biodiesel into distributor and retailer fuel programs.  

Troy holds a Master’s in Business Administration from the University of Iowa in addition to Bachelor Degrees in Journalism and Communication Studies.  

3 Tips to Help You Find the Right Biodiesel Blend

Posted in: Fuel and Trucking, Biodiesel

Warmer temps are right around the corner.

And that’s the time of year many travel plazas, truck stops and fleets start thinking about the amount of biodiesel that’s blended into their petroleum diesel.

It’s one of the most common questions biodiesel producers and suppliers are asked: What’s the right blend for me?

It’s an important question, and below I offer three tips to help you answer it.

Adding Biodiesel to Your Truckstop is an Easy, Proven Revenue Driver

Posted in: Fuel and Trucking, Biodiesel

It’s common for those of us in the biodiesel business to get questions from truckstop operators about whether offering our fuel requires expensive infrastructure changes, like new tanks, piping and more. Fortunately for everyone, the answer is no.

Tips for Making the Switch to Biodiesel

Posted in: Fuel and Trucking, Biodiesel

It’s Time to Think About Your Winter Fuel Blends

Posted in: Fuel and Trucking, Biodiesel

Most of us probably don’t want to hear it, but winter is around the corner. That means truck stops, travel centers and fleets in cold-weather regions need to start thinking about their winter fuel usage.

It’s also a good time to talk about one of the lingering misperceptions about biodiesel: that it doesn’t perform well in cold weather.

Trends Watch: What Declining Gas Consumption Means for Your Truckstop

Posted in: Fuel and Trucking, Biodiesel

Where do you see your fuel operations heading in 10 years, 20 years — how about 32 years? That may seem like a long way out, but with the ever-changing transportation sector, forward-thinking truck stops and travel plazas are looking that far ahead now.

And what they’re finding is the future of gasoline is uncertain. That may be putting it nicely. The U.S. Energy Information Administration (EIA) projects that motor gasoline consumption will decrease 31 percent between 2017 and 2050. Why? The main culprit is increasing fuel economy standards.

So how should you react? Think of it this way: What would a 31 percent drop in gasoline sales mean for your business? Also, what would it mean for your in-store sales if traffic at your pumps dropped significantly?